Explaining Tech value for Real People

Peggy Liao's job is to teach marketers how to market — bringing marketing education and best practices into some of the world's most impressive orgs. Her current title is Senior Director of Marketing Enablement and Executive Communications at Salesforce; although I should emphasize that she is not coming to speak as a Salesforce representative—just as my friend and a private citizen offering her own opinions.

In this episode, we go deep and practical about messaging. You'll hear Peggy's approach to condensing complexity into something that's easy to understand and, more importantly, easy to sell.

Come for the value of barbeques and the power of "So what", and stay for a really touching story at the end about what Peggy learned from her mom about teaching hard ideas.

Click on the video above to watch the interview.