Courage and Triangles with Felicia Lipson

Felicia Lipson has led marketing strategy at companies like American Express and now advises high-growth teams through her consultancy, Lipson Marketing. With decades of experience turning complexity into clarity, she reveals the mindset and methods behind marketing that actually moves the needle.

Watch my latest interview with Felicia to learn:

• Why the classic “Golden Triangle” of positioning is still unbeatable

• Ways to bridge the gap between analytics and creativity

• Why getting into your customer’s world can give the truest insights

• The role of courage in effective marketing leadership

• Steps to steer strategy in dynamic and uncertain environments

  
  

Whether you're leading a brand or scaling one, Felicia’s  approach to strategy, insight, and action is a masterclass in modern marketing. Watch at the video above.